"GravyDay", "Paul Kelly" and "the 21st of December" were trending terms on Twitter, with many posts playing off How To Make Gravy's narrative.
Joe, the song's made-up protagonist, sings about his family's traditions, such as relatives "driving down from Queensland" and "flying in from the coast".
The song has even been likened to "an Australian Christmas carol". Instead of northern-hemisphere references to cold things, Joe anticipates a hot Christmas Day.
"They say it's gonna be a hundred degrees, even more maybe," the lyrics read, "but that won't stop the roast".
His emotional messages to family - such as "give my love to Angus and Frank and Dolly" - have become a particular focus of fun.
And just what is the best gravy recipe? According to the lyrics, it is: "Just add flour, salt, a little red wine, and don't forget a dollop of tomato sauce, for sweetness and that extra tang."
Some said they would follow that advice, but others questioned the recipe.
The mobile unit of Japanese tech giant Softbank has had a disappointing debut on the Tokyo stock market.
The firm raised as much as 2.6 trillion yen ($23bn; £18bn) by selling shares at 1,500 yen each in one of the world's largest ever stock offerings.
But as markets opened in Tokyo on Wednesday, shares were trading down at 1,463 yen.
Originally a telecoms firm, Softbank has become a vast conglomerate covering robotics, chips and investments.
The firm was founded by Japan's richest man Masayoshi Son.
By the close of morning trade on Wednesday, Softbank Corp's shares were down 10.6%.
What does this sale mean for Softbank?
While you could already buy shares in Softbank itself, its telecommunications unit, called Softbank Corp, is now also available for public purchase.
The firm's initial public offering (IPO) - a way for a company to raise new capital - was seen as cementing Softbanks' move from a domestic telecommunication provider to a global tech investor.
It was expected to be one of the biggest-ever offerings of shares on any stock market.
Chinese ecommerce giant Alibaba IPOed for a record $25bn in 2014. In comparison, Facebook only raised $16bn when it went public in 2012.
The disappointing trading debut was expected by some analysts.
But David Kuo, a market analyst in Singapore, told the BBC that the stock price should pick up once investors understand better how to value Softbank's telecoms arm.
"As an entrepreneur, Masayoshi Son had the freedom to invest as he wished," Mr Kuo said.
"But the [newly listed arm] now has to play by the harsh rules of the market. It will be valued on revenues, profit and cash flow."
What is Softbank?
Softbank started as a telecoms company but has spread out through many deals and investments.
The firm has moved into robotics, bought UK chip firm ARM Holdings and invested in satellite start-up OneWeb and ride-sharing firms, as well as in self-driving technology with Toyota.
Image copyrightEPAImage captionSoftbank is behind the robot Pepper
It also acquired Vodafone's Japanese operations and the US telecoms company Sprint.
The firm set up a venture fund with Saudi Arabia, which focuses on emerging technology and has around $90bn at its disposal.
Saudia Arabia is the fund's major investor and other backers include Apple and Foxconn.
But Softbank has come under criticism for co-operation in light of the recent death of Saudi dissident journalist Jamal Khashoggi.
Mr Son founded Softbank and has guided it to become one of the world's biggest technology companies.
Image copyrightGETTY IMAGESImage captionMasayoshi Son is Japan's richest man, according to Forbes
The entrepreneur - Japan's richest man according to Forbes Magazine - is known for having an eye for firms with big potential and for spotting transformative industries and trends.
He saw the potential in e-commerce before many others and was an early investor in Alibaba.
Often described as the Steve Jobs or Bill Gates of the Japanese business world, he's seen as someone quite different from country's more conservative corporate culture.
Google has reportedly "effectively ended" plans for a censored search engine in China.
The Intercept, which revealed the existence of Project Dragonfly in August, says Google has been "forced to shut down a data analysis system it was using" to feed the project.
And access to data "integral to Dragonfly... has been suspended for now, which has stopped progress".
Google said it had no immediate plans to launch a Chinese search engine.
Image copyrightGETTY IMAGESImage captionGoogle has faced protests about the search engine it was working on for China
What is The Intercept reporting?
Citing internal Google documents and inside sources, the Intercept says Project Dragonfly began in the spring of 2017 and accelerated in December after Google's chief executive, Sundar Pichai, met a Chinese government official,
An Android app with versions called Maotai and Longfei were developed and could be launched within nine months if Chinese government approved, it says.
Using a tool called BeaconTower to check if users' search queries on Beijing-based website 265.com would fall foul of China's censors, Google engineers came up with a list of thousands of banned websites, including the BBC and Wikipedia, which could then be purged from the Dragonfly search engine.
But members of Google's privacy team confronted the Dragonfly project managers, saying the system had "been kept secret from them".
And after several discussions, "Google engineers were told that they were no longer permitted to continue using the 265.com data to help develop Dragonfly, which has since had severe consequences for the project".
Image copyrightREUTERSImage captionGoogle's Project Dragonfly is reportedly on hold in China
What are the issues with launching a search engine in China?
The so-called great firewall of China is notorious for not allowing its citizens free access to all the content available on the internet.
China has in the past two years imposed increasingly strict rules on foreign companies, including new censorship restrictions.
Some Western sites are blocked outright, including Facebook, Twitter and Instagram.
Certain topics such as the Tiananmen Square protests in 1989 are also completely blocked.
References to political opposition, dissidents and anti-Communist activity are also banned as are those to free speech and sex.
Any search engine in China would have to comply with the Chinese government's strict rules on censorship.
Analysis
by Dave Lee, BBC North America technology reporter
Even with this news today, I don't think Google's ambitions in China are over - just stalled.
Sundar Pichai has clearly decided that China is too important (and lucrative) a market to pass up and so, while Dragonfly has met a significant bump in the road - thanks to its own privacy team, the company will almost certainly find a new approach to serving the Chinese market.
But in doing so it might do serious harm to its brand.
Now more than ever, US technology companies are under pressure to act in the interests of both America and Americans.
Bowing to Beijing's demands with whatever Project Dragonfly morphs into will be a stain on Google's principles and its reputation.
How advanced were the plans?
We learned from Mr Pichai's recent appearance on Capitol Hill that more than 100 engineers had been working on the project at one point in time.
When quizzed by lawmakers on the plans, he said: "Right now, we have no plans to launch in China."
He said all efforts were "internal" and did not currently involve discussions with the Chinese government.
In response to further questions, Mr Pichai said the company would be "fully transparent" with politicians if it released a search service in China.
The BBC understands Project Dragonfly never reached the point of having a full and final privacy review by Google.
A letter from more than 300 Google employees in November, co-signed by Amnesty International, asked the company to halt the project entirely.
Image captionGoogle's Project Dragonfly is reportedly on hold in China
Why does Google want to get back into China?
Quite simply, China is the biggest internet market in the world.
Google launched a search engine in the authoritarian state in 2006, google.cn.
Google was compliant with the Chinese government's censorship requirements at the time but the search company pulled the plug in 2010, citing increasing concerns about cyber-attacks on activists.
Despite its main search engine and YouTube video platform being blocked, Google still has more than 700 employees and three offices in China and has been developing alternative projects.
Its Google Translate app for smartphones was approved in China last year.
It also invested in Chinese live-stream game platform Chushou in January and has launched an artificial intelligence game on the social media app WeChat.
Oscar-winning director Susanne Bier suffered "sleepless nights" after Sandra Bullock refused to cut holes in the blindfold she wore for their horror thriller film, Bird Box.
Bullock plays a lone mother with two young children, battling an unseen force which compels you to kill yourself if you see it.
Hence the need to constantly wear a blindfold.
The post-apocalyptic film sees Bullock, who plays Malorie, guiding the children down a treacherous river and through a dense forest, all without being able to see a thing.
The chances of her disappearing over the side of a boat or into a boggy ditch were definitely higher than Bier would have liked.
Image copyrightMERRICK MORTON/NETFLIXImage captionBehind the camera: Bier on the set of Bird Box
She says: "I had a completely dedicated, crazily diligent actor - I said 'can we just make holes in the blindfold?' and she said 'no way, no way'.
"I kept hoping she wouldn't bump into the camera."
Bullock was assisted by an expert who "helps blind people navigate spaces", leaving Bier relieved that the actress "acquired quite sophisticated techniques" for moving around.
Not surprisingly, the Oscar-winning star did still "fall over a number of times", and Bier smiles: "I'm relieved she's still looking good."
Image copyrightSAEED ADYANI/NETFLIXImage captionBullock's character battles impossible odds throughout the film
Bullock joked as she told Deadline: "It made her very happy when I was blindfolded running into the camera."
But the actress said the blindfold didn't just make moving around difficult.
"What's the easiest way as an actor to show how you're feeling on camera? It's your eyes. And you realise when that's taken away you don't know how to act."
Speaking to Reuters, she added: "But I think in the end... it helped give a really jagged feeling to those scenes rather than if I had holes cut in my blindfold and I could see and I was pretending to stumble and be blind."
This film, which depicts Malorie's transformation from reluctant parent into a machete-wielding mother bear, is an unusual take on motherhood.
"It's a female narrative - defined by women and not men - and is very unconventional in a thrilling, scary movie.
"It's a depiction of motherhood which doesn't fall into the conventions and cliches we've seen in hundreds of films."
Image copyrightNETFLIXImage captionThis was not how Malorie had imagined motherhood to be...
Bier relished "describing motherhood within the context of something mainstream".
Sarah Connor from the Terminator films is another action-packed mainstream maternal film heroine, who's often described as going from "timid" to a "hardened warrior".
But the majority of action heroines are childless, or if they do have children you don't see very much of them. This film focuses on Malorie's journey through motherhood, with the children sharing centre stage.
Having been reluctantly pregnant at the start of the film, the story is as much about her transformation as a parent as it is about the external terror she's battling.
She has to frighten the children by shouting "if you look, you will die" at them, in order to keep them safe.
Bier says it was "hard on Sandra being harsh to them".
'Psychological horror'
"All her character wanted to do was have those kids survive. And she does that by whatever means possible, and because of that you accept her harshness.
"Never at any point do you not understand her or dislike her - I'm hoping it's fascinating to watch."
Bird Box is based on Josh Malerman's best-selling novel of the same name, which is billed as a "Hitchcockesque psychological horror".
Given you don't actually see the monster ravaging the planet's population, much of the tension comes from people's gruesome response when they encounter it.
But it seems that some critics love to see a monster in the flesh, with one saying they felt short-changed on thrills.
Image copyrightEPAImage captionLeading ladies: Bullock and Bier attended the recent premiere of the film
Variety wrote: "In the endless debate of how much creature to feature in a horror movie, Susanne Bier's supernatural thriller unwisely withholds the monster altogether."
Bier, who won an Oscar for 2010 thriller In A Better World and an Emmy for The Night Manager, responds robustly to this, saying "for me it's a huge strength" not to see the monster.
"I find it more scary before the monster appears, there aren't any films where I didn't get slightly disappointed once I'd seen it," she adds.
"I wanted to make a movie which had that tension the entire time. I think whatever those beings are, they tap into your mind and it messes with it never to see them."
Bier's main aim with a film is to "engage emotionally", and she says while she often takes on board reviewers' comments, she's fairly detached if she really doesn't agree with a particular reviewer.
"Sometimes read reviews and I go 'I have nothing in common with this person'," she says.
She was able to attract a stellar cast of survivors alongside Bullock, including John Malkovich, Sarah Paulson, Tom Hollander, Trevante Rhodes and Parminder Nagra.
Image copyrightNETFLIXImage captionRhodes and Bullock worked with child actors Julian Edwards and Vivien Lyra Blair
Some of them play the people trapped with Bullock and Moonlight star Rhodes, in a house owned by Malkovich.
It becomes a battle of wills as they work out how to eat and travel to safety.
Bier said she had to juggle a lot of big personalities.
Image copyrightNETFLIXImage captionSarah Paulson plays Bullock's sister
"It was insanely vital to a point where, as a director, you are going 'okay let's just get some order into this wonderful chaos'. You had to kind of steer it."
Beyond Bird Box, she will be directing HB0 series The Undoing, starring Nicole Kidman and Hugh Grant and written by Big Little Lies' David Kelly.
And as the winner of an Oscar, Golden Globe and Emmy, work opportunities should be pretty fast-flowing for Bier.
"I can certainly choose more than I could some years ago," she says.
'Still a men's club'
But she adds: "I've never been a careerist - I will choose something intriguing - it might be successful or not successful but that's how I work."
She thinks there are now "more opportunities" for women behind the camera, but that things are still biased towards men.
"I still feel it is very much the men's club because whoever assigns projects are mainly men," she says.
"There is a language and a way of talking - I feel that young women are, at times, passed over for projects because they don't necessarily have the same vocabulary, the same way of talking, which doesn't mean they aren't equally qualified.
"I've never been pro-quotas for women, but I think they may be necessary for a time period. It's hard to change it fast enough without making a formalised radical decision."
Bird Box is released in select cinemas from 13 December and on Netflix on 21 December.
